I believe the most crucial point in our daily life is how we think, in other words, what is our approach to the thing we are involved in. This approach or way of our thinking will lead us and, more importantly than this, will prioritize our actions based on situation and resources.
In this post, I will describe my personal experiences and the approach that I try to apply in my day-to-day life. Moreover, this approach always helps me in the product designing process. I’ll discuss every step of this approach and explain how it enriches this process.
The Golden Circles!
This approach is based on Simon Sinek’s golden circles models. Simon Sinek, a British-American author and marketing consultant is the person who has developed The Golden Circle Model. It consists of 3 circles inside each other; why, how and what.
Why
This part determines the purposes and goals and leads to two other steps. Actually, in this section, we try to get a deep understanding.
I believe everything is somehow connected to human beings (like user-centered design) so every “why” we answer is related to ourselves as humans or people. For example, you start to design a simple calculator; You should consider its user’s needs and answer questions starting with “why”; why people use a calculator, why they do not use it, or questions like this. On the other side, in our personal life, why should we sleep? Why should we eat? Obviously, the answers to all these questions are strongly related to humans!
How
Any solution that is made by answering those questions that started with “How” is grouped in this section. How you satisfy users’ needs in the calculator is an example of this section.
What
Results or designs are “what”. Anything which obtained from “how” step, is “what”. This step is your process upshot.