Visual Craft

Product design is my main discipline with real, hands-on craft in typography, identity, and print. Long before I designed my first interface, I was setting type, building brand marks, and thinking in grids, contrast, and hierarchy; the fundamentals that print and identity work demand with zero room for hiding behind a component library. That discipline never left. It's why my product work holds up at the pixel level, not just the flow level.
This page is where that side of the work lives: logo and identity systems, typography, print, posters, flyers and the visual thinking that sits underneath everything else I do.

Shoppermo ^_(v2)

Street shopping companion

Shoppermo ^_(v1)

Your shopping Hero

Shoppermo went through four iterations. Based on the findings and requirements from each iteration, the Shoppermo identity needed to be updated accordingly. Here is a summary of Shoppermo’s visual journey and print materials.

Ferendy

Product discovery social commerce

As I mentioned before, the main product of Recommence had several iterations. Ferendy was the new name for second and third iterations.

Logo and identities

Logo, logotype and corporate identities

Amirkabir University

Amirkabir University of Technology is one of Iran’s largest universities, founded in 1928. This project involved redesigning the university’s visual identity and developing a brand book for its various departments. The following elements were designed and implemented by me:

- Logo redesign
- Typography
- Exclusive typeface
- Patterns
- Landing pages
- UI patterns
- Component libraries
- Printing structures
- Printing templates